market-that - Latest Comments

Re: Clients

Arun Soni — Mon, 30 May 2011 09:08:34 -0000

Hampton-Smith (Web Design), Ritsons ( Accountants) Highland Business Research DC Design, Rich Thinkers, GulfStream Software.medical billing and coding schools

Re: Great Service Needs Recognition

Sabina Smith — Tue, 07 Jul 2009 17:57:44 -0000

Hi Paul (and anyone else reading)

Thanks so much for the lovely write up! I am so glad that you found the site easy and the service good.

I am not sure I can add an awful lot more to this other than to say I came across Patch utterly by accident! The lady who was running it had her stall at a show I went to and I instantly fell in love with the clothes.

They are something very different with lovely colours (browns, olives and other jungle inspired colours) along with the most amazing hand drawn designs. The fabrics are all 100% fare trade cotton sourced in South Africa, made to the highest standard in a fare trade factory over there and then sent here. That, to me, is an amzing thing as most people don't think clothes nowadays can be reasonably priced and be fare (the clothes are in a price range of aprox £10 - £25). The clothes are made to be worn and the finish on them is superb - not you avarage wear it twice and it falls apart.

I also offer a party plan - you get a group of like minded friends together who would be intersted in the clothes and I bring the full range to your house!

If you like that idea you will love our clothes - www.patchclothes.co.uk - please look us up and see what you think.

Thanks again
Sabina

Re: Clients

Paul Harvey — Sun, 05 Jul 2009 17:05:14 -0000

Thanks Bob. It has been building in content over the last 6 months and it is nice to get feedback.

All the best

Paul Harvey

Re: Clients

Bob Hellyer — Sun, 05 Jul 2009 04:42:47 -0000

Congrats Paul for your info I found your site as a result of your advert in the Spotlight. It is great well done.

Bob H

Re: Email Append Good or Bad

sales list — Sat, 13 Jun 2009 07:10:18 -0000

Email appending is always a cheap and effective way to find up-to-date email along with other contact information of a customer. It helps to append opted-in and deliverable email address to generate contact database. However the generated data is authenticate using automated and manual verification. The automated verification will use proprietary tools or software rectifying errors automatically; on the other hand manual verification would be carried out by analysts to correct typo and spelling errors. Thus allowing it provide clean and efficient database.

Re: Email Marketing is Dead

Paul Harvey — Fri, 24 Apr 2009 07:05:25 -0000

Hi Omar

It is interesting to note your policy with email even with those that you have subscribed to.

Email is the backbone of marketing communication on the Internet mainly because it is a one to many medium. Although from the readers perspective it is one to one.

The problem as you point out is the balance has shifted from communication to selling, this is possibly a sign of the times. I always direct my clients to use it as a content medium with some sales or marketing 80/20 or 90 /10 are good proportion and it is good to test the list.

Social Media is a fantastic tool for being sociable and having fun, there are people using it as an effective sales medium. However anyone in business needs to really know that there clients are listening, as the effort and time that it takes could often be put in to more productive marketing channels.

Thanks for your comment it is really good to get feedback on a blog post.

All the best to you

Paul Harvey

Re: Email Marketing is Dead

Omar — Fri, 24 Apr 2009 02:12:56 -0000

I rarely open any solicitation emails anymore even from people I've subscribed to. I believe email just isn't meant for full blown marketing. On the web people look at things on their own time. I'm just not going to read an email about your new product right now. Social media and real time I believe is the new answer until the fundamentals if how email works is revised. I'd probably look at it if you were my friend on facebook.

Re: Email Marketing is Dead

PaulHarvey — Mon, 16 Mar 2009 20:06:18 -0000

Thanks for your comment Dennis

My inbox is filling up with emails that I have subscribed to, as time goes by this list is growing and because I do not respond or buy the senders response is to up the frequency. So I am now thinking hard who I sign up with, and I am using more RSS.

Re: Email Marketing is Dead

Dennis D. McDonald — Mon, 16 Mar 2009 09:06:09 -0000

I think you need a better anti-spam service.

Re: The 4TM Social Media Training Centre

Videos Utube — Wed, 25 Feb 2009 07:01:39 -0000

Utube is one of the most powerful sites for social media techniques

Re: There is value in a Newsletter

Erica — Sat, 14 Feb 2009 04:25:10 -0000

Love the idea of giving your newsletter a name, working with a client at the moment and have made this suggestion to them today.

Re: There is value in a Newsletter

Kirsty Meynell — Sun, 08 Feb 2009 07:00:01 -0000

Hi Paul,

Thanks for this post - It's a shame you couldn't post a comment but I found you in the end! I'll look forward to connecting with you in future.

You're absolutely right about the value of the content and underplaying the salesy elements. It's one think I'm always impressing upon my clients that a blog is there to inform, educate and entertain; essentially build a relationship, rather than to sell your product or service.

Thanks again
Kirsty

Re: Timing is Everything

PaulHarvey — Mon, 19 Jan 2009 04:50:31 -0000

You are spot on Katherine, by maintaining a consistent relationship with the prospects a level of trust builds up to overcome purchase resistance. They get to feel that they are in relationship with you and value your judgement or opinion.

Purchase timing is dependent on many factors and the type of market, I have heard it described as range of thoughts for example. "I need" can be a low grade desire, "I want" has more intention and "I have got to have it." has no boundary.

It is also related to the sad fact the two thirds of people are motivated by pain over gain.

All the best to you

Re: Timing is Everything

Katharine Timberlake — Sun, 18 Jan 2009 18:51:50 -0000

Thanks for this reminder Paul. It ties in well with my thinking that the decision to buy has to be taken before the sale is made. If the customer hasn't decided, there is no sale, it is as simple as that.
So then, how do we know if the time is right? By taking the long-term view, keeping the conversation going, being there when the decision will be made. Maintaining contacts who welcome you doing so has to be the key.

Re: RichThinking is Good News - MARKET-THAT.com

Philip Rogers — Fri, 16 Jan 2009 09:14:59 -0000

Hi Paul,
I stopped listening to the news about 30 years ago! Many people are addicted to listening to and watching it. I have had it said to me that I am irresponsible somehow by not listening. That I am not participating in some way in the world. My response to this is that I do act with responsibility in the world. I care about the world and demonstrate that in my life, (for example, in the 90s I founded the largest circulation green publication in the UK, Green Events and I did this without listening to or watching the news) and, to turn it around, I believe that not taking in the news is a responsible act, not irresponsible, and I encourage others to do it too. We do not have to immerse ourselves in a river of negative images. When I need to, I find out what I need to know. In all these years I have not suffered any loss or disadvantage in my life that I know of from doing this. How much RichThinking to get on the news? Very little. Have you heard of Positive News? It is a great newspaper, I recommend it.
Best
Philip

Re: Woolworths makes way for something new.

davidsim — Tue, 30 Dec 2008 05:11:39 -0000

Sadly Woolworths allowed their Market to disappear: the major supermarkets began to offer more non food. CDs and DVD sales moved online. I think they simply ran out of ideas on how to be unique.

Re: Just ask them - MARKET-THAT.com

Paul Harvey — Wed, 17 Dec 2008 04:03:17 -0000

Hi David

Thanks for the comments I will have a look at Limesurvey and even better if it is free.

Re: Just ask them - MARKET-THAT.com

David Sim — Wed, 17 Dec 2008 03:40:04 -0000

Thanks for a very useful article. It's not what you have it's how you use it!

We've used Limesurvey (formerly phpSurveyor) on our own site before now. It's free, but needs hosting and setting up. Surveymonkey, despite the name, still seems to be the application of choice.

Re: Change of theme

David Sim — Wed, 08 Oct 2008 11:17:58 -0000

Hi Paul,

Good to see you today. I've done exactly the same with Wordpress! It's a great product but some of the themes do leave me scratching my head as to where things have gone!

I like the new look - nice and clean so we can read your words of wisdom!

Best wishes,
David.